Resources

 

 

 

2025 Backstage Pass Website

Webinars

Like our conference, these digital marketing webinars and case studies were created to educate leaders in the healthcare industry on emerging Internet technologies and to provide an environment in which healthcare marketers, Web leaders, IT professionals and strategists can learn from the other attendees and presenters.

 

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The Healthcare Internet Conference (HCIC) is proud to collaborate with Bowstring and Touch Point Media to provide exclusive insights from some of the brightest minds among our speakers and attendees.

Stay connected by tuning into the latest broadcasts, where strategic leaders share their perspectives on emerging trends and pressing challenges in the healthcare industry. Together, we’ll delve into groundbreaking innovations and pivotal policy updates shaping the future of healthcare.

Catch the audio-only episodes on Touch Point Media, available on your favorite podcast streaming platforms.

 

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The Latest Hospital Digital Marketing Articles

 GreyMatters is your hospital digital marketing guide, with articles on hospital digital marketing best practices, trends, updates and more.

Tweets With 280 Characters: How Does This Affect Marketers?

After years of complaints and requests for change, Twitter has finally acquiesced and increased the per-Tweet character minimum to 280. For those of us who have difficulty being concise, this is a godsend. However, how will this affect your Twitter strategy?Twitter

Here are some potential benefits for marketers:

  • A time saver. The beta testers for the 280-character limit found that they saved time because it took less time to compose Tweets with the higher limit. There was less need for editing to get the message to fit within the character constraints.
  • Increased social engagement. The beta testers tweeted more often and increased engagement with the longer Tweets. They also earned more followers. While more followers may mean more time spent on Twitter, it’s arguably a good use of a marketer’s time.
  • Improved reputation management. With more characters available, you can give more detailed responses to followers and others who engage with your tweets.
  • Better communications. With more characters available, you don’t have to be so cryptic when using Twitter. The grammar Nazis among us will be relieved to see fewer Us for you or 2s for to or too.

Even with twice the characters available, you should still plan to be concise with your tweets. You just have a little more flexibility now. 

Coming Soon!