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Webinars

Like our conference, these digital marketing webinars and case studies were created to educate leaders in the healthcare industry on emerging Internet technologies and to provide an environment in which healthcare marketers, Web leaders, IT professionals and strategists can learn from the other attendees and presenters.

 

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The Healthcare Internet Conference (HCIC) is proud to collaborate with Bowstring and Touch Point Media to provide exclusive insights from some of the brightest minds among our speakers and attendees.

Stay connected by tuning into the latest broadcasts, where strategic leaders share their perspectives on emerging trends and pressing challenges in the healthcare industry. Together, we’ll delve into groundbreaking innovations and pivotal policy updates shaping the future of healthcare.

Catch the audio-only episodes on Touch Point Media, available on your favorite podcast streaming platforms.

 

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The Latest Hospital Digital Marketing Articles

 GreyMatters is your hospital digital marketing guide, with articles on hospital digital marketing best practices, trends, updates and more.

Email May Be “Old School,” But It Continues to Perform

emailEmail, as we currently know it, was invented in 1971. It is older than the internet by 19 years. In fact, the primary reason the internet was developed was to allow emails to be sent outside one organization’s network to another. Yet, despite all the advances in communications technology over the succeeding years, email remains one of the most effective tools available to marketers.

How can this be? Here are some statistics about email that explains its lasting usefulness:

  • According to predictions, there will be 3 billion email users by the end of 2020, and the number of emails sent daily by then will be over 257.7 billion (business and consumer use combined).
  • A survey by Adestra found that 68% of teens and 73% of millennials prefer email.
  • Respondents to surveys by Econsultancy and Adestra rank email as “good” or “excellent” for ROI.
  • Email efforts can be measured within 72 hours, the only channel for which this is true.
  • It’s much easier to achieve the “4 rights” (the right audience, at the right time, in the right place, with the right offer) with email, particularly when using advanced list segmentation.
  • Email automation can be done easily.
  • Emails are no longer just plain text – most email clients now support interactive elements, allowing marketers to send more engaging messages
  • A/B testing can be done prior to sending emails, allowing marketers to send out the best version for their campaigns.
  • Email is permission-based, which is very important In this day of GDPR and other privacy initiatives.
Does your organization still use email? What changes have you seen over the years? 

Coming Soon!