Like our conference, these digital marketing webinars and case studies were created to educate leaders in the healthcare industry on emerging Internet technologies and to provide an environment in which healthcare marketers, Web leaders, IT professionals and strategists can learn from the other attendees and presenters.
The Healthcare Internet Conference (HCIC) is proud to collaborate with Bowstring and Touch Point Media to provide exclusive insights from some of the brightest minds among our speakers and attendees.
Stay connected by tuning into the latest broadcasts, where strategic leaders share their perspectives on emerging trends and pressing challenges in the healthcare industry. Together, we’ll delve into groundbreaking innovations and pivotal policy updates shaping the future of healthcare.
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This article was written for Greystone.Net by Jessica Levco, a healthcare writer who covered HCIC18 for us.
It was non-stop learning at the 22nd annual Greystone.net Healthcare Internet conference in Scottsdale. It was also non-stop tweeting. .png?sfvrsn=5714e21c_0 "twitter-logo (002)"){kind=logo}
Here’s a look at the impact the #HCIC18 hashtag made throughout the three days:
Thanks to all of you for tweeting along with us. We couldn’t have hit these big numbers without you! Here’s a look at a few tweets that stood out:
An eye-popping statistic
@benatgeo: 80% of Facebook video is consumed with sound off — fascinating! @marismith
Know your audience
@_aaronc: "If it’s not helping a mom at 2 a.m., then we’re not going to do it anymore.” @dsjolley on determining strategic initiatives
So true
@chrisboyer: "people do not understand the complexity of health systems, let alone their websites" — @bmgresh
Make content “yours”
@kate_gillmer: "If the logo falls off, would anyone know that content is yours?" An important #hcmktg reminder from @annhandley.
Think about investing in chatbots
@laurenfarabough: 40% of people have said they don't care if customer service comes from a human or technology as long as it's the right answer.
Open new doors (and maybe a window)
@jennakobryn: "The website is not the digital front door — it's one room in the house" AMEN.
Put content first
@shungerford: Infographics start with writers, not with artists.
Your website might need a usability audit
@angikrueger: Poor website design and functionality makes the users not trust the content as much. Conduct a usability audit of your website to identify functionality and inconsistencies.
Make it easy for patients
@ciaogalchicago: Why do we make patients work so hard to search and schedule care? Take a patient-centric navigation approach.
The best part of #HCIC18…
@bryanna_merrill: “These people are my tribe” — love it! Made 3 “epic” jokes and got laughs every time. It only works when you’re surrounded by #hcmktg friends.
Hope to see you next year in Orlando for #HCIC19!
