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Webinars

Like our conference, these digital marketing webinars and case studies were created to educate leaders in the healthcare industry on emerging Internet technologies and to provide an environment in which healthcare marketers, Web leaders, IT professionals and strategists can learn from the other attendees and presenters.

 

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The Healthcare Internet Conference (HCIC) is proud to collaborate with Bowstring and Touch Point Media to provide exclusive insights from some of the brightest minds among our speakers and attendees.

Stay connected by tuning into the latest broadcasts, where strategic leaders share their perspectives on emerging trends and pressing challenges in the healthcare industry. Together, we’ll delve into groundbreaking innovations and pivotal policy updates shaping the future of healthcare.

Catch the audio-only episodes on Touch Point Media, available on your favorite podcast streaming platforms.

 

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The Latest Hospital Digital Marketing Articles

 GreyMatters is your hospital digital marketing guide, with articles on hospital digital marketing best practices, trends, updates and more.

Brand Trust and Purchase Decisions

When making a decision about large purchases, most US consumers consider brand trust to have a great deal or a lot of influence on their decision, according to a report from SurveyMonkey. And consumers in Canada and the UK agree.

The report found that 31% of US adults said that brand trust has a great deal of impact on their purchasing decisions, while 37% said brand trust has a lot of influence on their purchase decisions. In Canada and the UK, 69% and 57% of respondents, respectively, agreed. These findings bolster previous research that found that the world’s consumers tend to buy and recommend products from companies they trust.

Additional finding from the SurveyMonkey report include:

  • The influence of brand trust stayed mostly consistent across age groups, but more women than men found brand trust to be influential (72% vs. 63%).
  • Consumers greatly prefer established brands over startups, especially for larger purchases. For medical purchases, 92% of respondents would prefer to receive healthcare from an established brand than a startup. However, respondents indicated they would trust a spinoff brand from a trusted brand about as much as they would the original brand.
  • The biggest reason for losing trust in a brand, according to 81% of US respondents, 73% in UK and 71% in Canada, is poor product experience. Poor customer experience also is a trust-breaker. Additional reasons to lose trust in a brand include a security breach, offensive ads and leadership scandals.
  • graphic of the word "brand"A lack of social media presence is not as bothersome to consumers as is the lack of a website. Only 7% of survey respondents said they have a great deal of trust in a brand without a website, while 11% said they have a lot of trust in a brand without a website. The percentages were about double when applied to brands without a social media presence. 

Coming Soon!