Like our conference, these digital marketing webinars and case studies were created to educate leaders in the healthcare industry on emerging Internet technologies and to provide an environment in which healthcare marketers, Web leaders, IT professionals and strategists can learn from the other attendees and presenters.
The Healthcare Internet Conference (HCIC) is proud to collaborate with Bowstring and Touch Point Media to provide exclusive insights from some of the brightest minds among our speakers and attendees.
Stay connected by tuning into the latest broadcasts, where strategic leaders share their perspectives on emerging trends and pressing challenges in the healthcare industry. Together, we’ll delve into groundbreaking innovations and pivotal policy updates shaping the future of healthcare.
Catch the audio-only episodes on Touch Point Media, available on your favorite podcast streaming platforms.
If your organization uses ads on Facebook, you need to be aware of changes to Facebook’s ad metrics that start this month. These changes are intended to give better defined insights into predicted performance, which will aid in focusing optimization efforts.
First, the Facebook relevance score will be replaced with what it calls “more granular” relevance metrics intended to evaluate expected performance of ads when changes to factors such as creative assets, target audience or post-click experience are made. Those new metrics are:
These metrics will also be discontinued:
In addition to the discontinued metrics, the following are being added:
