Resources

 

 

 

2025 Backstage Pass Website

Webinars

Like our conference, these digital marketing webinars and case studies were created to educate leaders in the healthcare industry on emerging Internet technologies and to provide an environment in which healthcare marketers, Web leaders, IT professionals and strategists can learn from the other attendees and presenters.

 

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The Healthcare Internet Conference (HCIC) is proud to collaborate with Bowstring and Touch Point Media to provide exclusive insights from some of the brightest minds among our speakers and attendees.

Stay connected by tuning into the latest broadcasts, where strategic leaders share their perspectives on emerging trends and pressing challenges in the healthcare industry. Together, we’ll delve into groundbreaking innovations and pivotal policy updates shaping the future of healthcare.

Catch the audio-only episodes on Touch Point Media, available on your favorite podcast streaming platforms.

 

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The Latest Hospital Digital Marketing Articles

 GreyMatters is your hospital digital marketing guide, with articles on hospital digital marketing best practices, trends, updates and more.

People Are Now Spending More Time on Mobile Devices Than Watching TV

We saw this coming but it has finally happened: mobile device use has outpaced watching TV.

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A new report from eMarketer found that the average US adult will spend 3 hours, 43 minutes (3:43) on a mobile device and 3:35 watching TV this year. Over three-fourths (78.5%) of mobile device time will be spent on smartphones. 

More data from the report includes:

  • The average mobile user spends 2:57 using apps and just 0:26 using mobile browsers.
  • The most common app use is listening to digital audio (mostly music and podcasts).

An interesting prediction from eMarketer is that mobile device use will level off by 2020 because of user concern about spending too much time on mobile devices.

Does your marketing strategy take into account the increased use of mobile by consumers?

Coming Soon!