Like our conference, these digital marketing webinars and case studies were created to educate leaders in the healthcare industry on emerging Internet technologies and to provide an environment in which healthcare marketers, Web leaders, IT professionals and strategists can learn from the other attendees and presenters.
The Healthcare Internet Conference (HCIC) is proud to collaborate with Bowstring and Touch Point Media to provide exclusive insights from some of the brightest minds among our speakers and attendees.
Stay connected by tuning into the latest broadcasts, where strategic leaders share their perspectives on emerging trends and pressing challenges in the healthcare industry. Together, we’ll delve into groundbreaking innovations and pivotal policy updates shaping the future of healthcare.
Catch the audio-only episodes on Touch Point Media, available on your favorite podcast streaming platforms.
Does your organization advertise on Facebook? In mid-August, Facebook announced a change to its ads format that affects the mobile news feed.
This ad format change is in keeping with the updated News Feed design introduced earlier this year. The new design compresses ads to a 4:5 aspect ratio for photos and videos with 3 lines of primary text. After 3 lines of text, users can click to view additional text. Prior to the change, ads had a 2:3 aspect ration with 7 lines of primary text.
How will this change affect your Facebook ads? With only 3 lines of text showing, you’ll need to write ad copy that grabs the user’s attention in fewer words. You’ll also need to consider the change in image height when selecting photos and videos for your ads.
In addition to aligning ads format to the updated News Feed format, Facebook says this change will make ads more effective and make it easier for advertisers to use the same assets on both Facebook and Instagram for cross-promotion.