Like our conference, these digital marketing webinars and case studies were created to educate leaders in the healthcare industry on emerging Internet technologies and to provide an environment in which healthcare marketers, Web leaders, IT professionals and strategists can learn from the other attendees and presenters.
The Healthcare Internet Conference (HCIC) is proud to collaborate with Bowstring and Touch Point Media to provide exclusive insights from some of the brightest minds among our speakers and attendees.
Stay connected by tuning into the latest broadcasts, where strategic leaders share their perspectives on emerging trends and pressing challenges in the healthcare industry. Together, we’ll delve into groundbreaking innovations and pivotal policy updates shaping the future of healthcare.
Catch the audio-only episodes on Touch Point Media, available on your favorite podcast streaming platforms.
As more people “cut the cord” from cable TV, ad spending for traditional TV is expected to decline to less than one-fourth of total ad spend by 2022. At the same time, ad spend for digital video is increasing and will continue to do so. 
According to eMarketer, there are 86.5 million pay TV subscribers currently in the US, but that number is expected to decrease to 72.7 million by 2023, including a decrease of 22 million subscribers in this year alone. In addition to the decrease in pay TV subscribers, consumers of all ages are spending less time watching TV, especially those 17 years and younger.
So, what are the take-aways from this data?
