Resources

 

 

 

2025 Backstage Pass Website

Webinars

Like our conference, these digital marketing webinars and case studies were created to educate leaders in the healthcare industry on emerging Internet technologies and to provide an environment in which healthcare marketers, Web leaders, IT professionals and strategists can learn from the other attendees and presenters.

 

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The Healthcare Internet Conference (HCIC) is proud to collaborate with Bowstring and Touch Point Media to provide exclusive insights from some of the brightest minds among our speakers and attendees.

Stay connected by tuning into the latest broadcasts, where strategic leaders share their perspectives on emerging trends and pressing challenges in the healthcare industry. Together, we’ll delve into groundbreaking innovations and pivotal policy updates shaping the future of healthcare.

Catch the audio-only episodes on Touch Point Media, available on your favorite podcast streaming platforms.

 

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The Latest Hospital Digital Marketing Articles

 GreyMatters is your hospital digital marketing guide, with articles on hospital digital marketing best practices, trends, updates and more.

5 Customer Service Tips for Brands on Twitter

Customer service has always been an important facet of social media. With increased use of social media platforms in the past year due to COVID-19, it has become even more important. One of the faster platforms for customer interaction is Twitter. photo of customer service agents

To help brands learn what Twitter users want from their customer service Tweets, the platform surveyed users in the US and UK. Here are five recommendations from that survey:

  • Reserve a support handle for customer service use. Twitter’s survey found that 64% of respondents believed that a dedicated support handle showed more of a commitment to customers. As an example, Twitter’s support handle is @TwitterSupport.
  • Be sure to promote the support handle. It’s one thing to have a support handle, but it’s not doing much good if no one knows about it.
  • Fast response is key. People expect quick responses on Twitter. Brands should have people dedicated to Twitter responses that are fast and consistent with the brand’s guidelines and policies.
  • Sound like a human when you reply. Almost half of the survey respondents (45%) said that a human-sounding response is important.
  • Follow the user’s lead in responding on Twitter. If the user sends a DM, respond by DM. If they reach out via a public Tweet, respond to their Tweet. If you feel the conversation needs to continue offline, you can request the user send a DM with more details. 

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