Like our conference, these digital marketing webinars and case studies were created to educate leaders in the healthcare industry on emerging Internet technologies and to provide an environment in which healthcare marketers, Web leaders, IT professionals and strategists can learn from the other attendees and presenters.
The Healthcare Internet Conference (HCIC) is proud to collaborate with Bowstring and Touch Point Media to provide exclusive insights from some of the brightest minds among our speakers and attendees.
Stay connected by tuning into the latest broadcasts, where strategic leaders share their perspectives on emerging trends and pressing challenges in the healthcare industry. Together, we’ll delve into groundbreaking innovations and pivotal policy updates shaping the future of healthcare.
Catch the audio-only episodes on Touch Point Media, available on your favorite podcast streaming platforms.
Customer experience – CX – is of major importance for businesses. After all, if customers aren’t happy with their interactions with a business, they won’t come back. But are you sure your CX efforts are providing the results you want? 
Many organizations measure CX using various metrics. But if your CX needs improvement, metrics alone won’t provide what you need to amp up your game. Experience improvement (XI) involves the entire organization working together to find and fix the source of experience issues, rather than just treating the symptoms.
These three steps can guide your XI efforts:
Metrics alone will not get you to your desired CX. You’ll also need a thoughtful plan, based on data, to obtain real improvement.
