Resources

 

 

 

2025 Backstage Pass Website

Webinars

Like our conference, these digital marketing webinars and case studies were created to educate leaders in the healthcare industry on emerging Internet technologies and to provide an environment in which healthcare marketers, Web leaders, IT professionals and strategists can learn from the other attendees and presenters.

 

Hosting a Webinar Get Webinar Alerts
webinars-hero

 

The Healthcare Internet Conference (HCIC) is proud to collaborate with Bowstring and Touch Point Media to provide exclusive insights from some of the brightest minds among our speakers and attendees.

Stay connected by tuning into the latest broadcasts, where strategic leaders share their perspectives on emerging trends and pressing challenges in the healthcare industry. Together, we’ll delve into groundbreaking innovations and pivotal policy updates shaping the future of healthcare.

Catch the audio-only episodes on Touch Point Media, available on your favorite podcast streaming platforms.

 

promo-greymatters

The Latest Hospital Digital Marketing Articles

 GreyMatters is your hospital digital marketing guide, with articles on hospital digital marketing best practices, trends, updates and more.

Use of Telehealth Services Increased During Pandemic and Will Stay in Demand

In the wake of the COVID-19 pandemic, more people are willing to use virtual healthcare services for routine needs such as checkups, consultations and follow-up visits, according to a survey performed earlier this year. graphic depicting a physician performing a virtual health visit

Telehealth options had been slowly gaining traction prior to the pandemic but the shutdowns during the early months of COVID propelled virtual healthcare forward rapidly. According to the survey done by Telehealth.com, awareness of virtual healthcare increased by almost 50% during the pandemic.

Additional findings from the survey, which included 1,000 US adults ages 18-54+, were:

  • 62% prefer to use telehealth appointments after the pandemic. This includes 65% of people who were aware of telehealth prior to the pandemic and 59% of those who became aware of telehealth during the pandemic.
  • The majority of telehealth users who rated their experience gave it a “good” or “excellent” rating.
  • Those who were more likely to be aware of telehealth services tended to be white and in higher income brackets.
  • Among those who were aware of telehealth services prior to the pandemic, 37% had used telehealth before COVID; the percentage increased to 56% during the pandemic.
  • Among those who learned about telehealth services during the pandemic, 59% will prefer telehealth care in the future, whereas 36% prefer to go back to in-person visits.
  • 70% of millennials said they would prefer to use telehealth services after the pandemic.

Does your organization offer telehealth services? If so, how has the pandemic affected your telehealth service volume?

Coming Soon!