Resources

 

 

 

2025 Backstage Pass Website

Webinars

Like our conference, these digital marketing webinars and case studies were created to educate leaders in the healthcare industry on emerging Internet technologies and to provide an environment in which healthcare marketers, Web leaders, IT professionals and strategists can learn from the other attendees and presenters.

 

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The Healthcare Internet Conference (HCIC) is proud to collaborate with Bowstring and Touch Point Media to provide exclusive insights from some of the brightest minds among our speakers and attendees.

Stay connected by tuning into the latest broadcasts, where strategic leaders share their perspectives on emerging trends and pressing challenges in the healthcare industry. Together, we’ll delve into groundbreaking innovations and pivotal policy updates shaping the future of healthcare.

Catch the audio-only episodes on Touch Point Media, available on your favorite podcast streaming platforms.

 

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The Latest Hospital Digital Marketing Articles

 GreyMatters is your hospital digital marketing guide, with articles on hospital digital marketing best practices, trends, updates and more.

Mobile Still Leads in Website Visits

A recent study of 5 trillion US website visits found that 61% of visits came from mobile phones in 2020, which is up from 57% in 2019. However, the largest number of page views per visitor was on desktops, at 3.68 pages per session on average. photo of a desktop computer with 2 tablets and a smartphone

These numbers show that mobile continues to gain favor as consumers’ preferred method to access websites initially. While the number of page views was higher on desktops, tablets were second at 3.11 pages/session and mobile was next at 2.54 pages/session.

Additional study findings included:

  • More time is spent on websites using desktops rather than mobile – 0.16 billion aggregated hours on desktop vs. 0.13 billion hours on mobile.
  • Website visitors spend 40% more time on sites using desktop than mobile.
  • The average amount of time spent on websites has decreased on all media over the past three years.
  • News sites are visited more often via mobile, as are food and drink, shopping and travel and transportation sites. Site visits to business and industry, computers and electronics and jobs and education sites were more frequently from desktops.
  • Average search traffic volume grew 22% YOY, with two-thirds of search traffic coming from mobile.
  • The average bounce rate is now about the same on both desktop and mobile but had been higher on mobile in the previous two years.
  • URL ranking positions from Google change 89% of the time on desktop. Almost one-third of URLs seen on desktop disappear during mobile searches.
  • SERP features were different between desktop and mobile. Images and video were present more often on mobile but featured snippets were found twice as much on desktop and Google Ads were found 2.5 more often on desktop.

Coming Soon!