Resources

 

 

 

2025 Backstage Pass Website

Webinars

Like our conference, these digital marketing webinars and case studies were created to educate leaders in the healthcare industry on emerging Internet technologies and to provide an environment in which healthcare marketers, Web leaders, IT professionals and strategists can learn from the other attendees and presenters.

 

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The Healthcare Internet Conference (HCIC) is proud to collaborate with Bowstring and Touch Point Media to provide exclusive insights from some of the brightest minds among our speakers and attendees.

Stay connected by tuning into the latest broadcasts, where strategic leaders share their perspectives on emerging trends and pressing challenges in the healthcare industry. Together, we’ll delve into groundbreaking innovations and pivotal policy updates shaping the future of healthcare.

Catch the audio-only episodes on Touch Point Media, available on your favorite podcast streaming platforms.

 

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The Latest Hospital Digital Marketing Articles

 GreyMatters is your hospital digital marketing guide, with articles on hospital digital marketing best practices, trends, updates and more.

Podcasting: Getting More Popular Each Year

Podcasting continues to increase in popularity and 2020 – the pandemic year - put that increase into warp drive. Other factors contributing to the rise of podcasting are an upsurge of podcast programming and a rise in smart speaker adoption. photo of a young black woman recording a podcast

Highlights from a recent study from Edison Research and Triton Digital, based on a survey of Americans age 12 and older, include

  • The number of Americans who are familiar with podcasting rose by 10 million since last year to 222 million – an increase of 4.72%.
  • 57% of Americans have listened to a podcast, which means that almost three-fourths of people who have heard of podcasting have also listened to one.
  • The number of people who have listened to a podcast has grown by 29.5% since 2018.
  • 116 million people – 41% - listen to podcasts on a monthly basis.
  • The percentage of people who listen to podcasts monthly has grown 61.5% since 2018.
  • On a weekly basis, more people listen to podcasts than have Netflix accounts – 80 million weekly podcast listeners vs. 69 million Netflix account owners.
  • Those who listen to podcasts on a weekly basis listen to an average of 8 podcasts/week.
  • Smart speaker ownership increased by 22% between 2020 and 2021, which allows for more in-home listening to podcasts.

Coming Soon!