Resources

 

 

 

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Webinars

Like our conference, these digital marketing webinars and case studies were created to educate leaders in the healthcare industry on emerging Internet technologies and to provide an environment in which healthcare marketers, Web leaders, IT professionals and strategists can learn from the other attendees and presenters.

 

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The Healthcare Internet Conference (HCIC) is proud to collaborate with Bowstring and Touch Point Media to provide exclusive insights from some of the brightest minds among our speakers and attendees.

Stay connected by tuning into the latest broadcasts, where strategic leaders share their perspectives on emerging trends and pressing challenges in the healthcare industry. Together, we’ll delve into groundbreaking innovations and pivotal policy updates shaping the future of healthcare.

Catch the audio-only episodes on Touch Point Media, available on your favorite podcast streaming platforms.

 

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The Latest Hospital Digital Marketing Articles

 GreyMatters is your hospital digital marketing guide, with articles on hospital digital marketing best practices, trends, updates and more.

Telehealth Visits on Zoom with Just a Click

The number of telehealth visits has exploded in the past year as people sought an alternative to in-person care during the COVID-19 pandemic. Zoom has been one of the platforms used for these visits. A new Zoom feature allows for an improved virtual visit experience. photo of a doctor holding a virtual patient visit on a laptop

By sending a link via text or email to patients, providers can eliminate the need for patients to download an app prior to their virtual visit. Providing a direct link for a virtual visit can mitigate a potential pain point for patients who might struggle with downloading an app or who simply do not want to add another app to their phone.

As telehealth has become more popular, organizations have looked for ways to improve the experience for patients. While most patients have been satisfied with their virtual experience, both patients and providers saw that a mobile browser would improve the experience. This new feature is designed with that in mind.

At the beginning of the COVID pandemic, 65% of people in the US had concerns about the quality of telehealth, and 56% of them thought the level of care in a virtual visit would be less than with an in-person visit. A year later, almost 90% of Americans wanted to continue virtual visits for nonurgent care and 80% believe they can receive quality care during a virtual visit.

Currently, this new feature is only available for iOS in a beta version.

Coming Soon!