Like our conference, these digital marketing webinars and case studies were created to educate leaders in the healthcare industry on emerging Internet technologies and to provide an environment in which healthcare marketers, Web leaders, IT professionals and strategists can learn from the other attendees and presenters.
The Healthcare Internet Conference (HCIC) is proud to collaborate with Bowstring and Touch Point Media to provide exclusive insights from some of the brightest minds among our speakers and attendees.
Stay connected by tuning into the latest broadcasts, where strategic leaders share their perspectives on emerging trends and pressing challenges in the healthcare industry. Together, we’ll delve into groundbreaking innovations and pivotal policy updates shaping the future of healthcare.
Catch the audio-only episodes on Touch Point Media, available on your favorite podcast streaming platforms.
For most marketers, the goal is to have an always-on, automated operation that runs 24/7. This requires technology, which requires budget approval from senior leadership. How do you get buy-in from the C-suite? 
First, you’ll need funds allocated to buy the technology. It’s not just marketing that wants more money – all departments within the organization are competing for funds. And after a year of pandemic belt tightening, it will be even more difficult to make a case. Here are some tips for pleading your financial case:
