Resources

 

 

 

2025 Backstage Pass Website

Webinars

Like our conference, these digital marketing webinars and case studies were created to educate leaders in the healthcare industry on emerging Internet technologies and to provide an environment in which healthcare marketers, Web leaders, IT professionals and strategists can learn from the other attendees and presenters.

 

webinars-hero

 

The Healthcare Internet Conference (HCIC) is proud to collaborate with Bowstring and Touch Point Media to provide exclusive insights from some of the brightest minds among our speakers and attendees.

Stay connected by tuning into the latest broadcasts, where strategic leaders share their perspectives on emerging trends and pressing challenges in the healthcare industry. Together, we’ll delve into groundbreaking innovations and pivotal policy updates shaping the future of healthcare.

Catch the audio-only episodes on Touch Point Media, available on your favorite podcast streaming platforms.

 

promo-greymatters

The Latest Hospital Digital Marketing Articles

 GreyMatters is your hospital digital marketing guide, with articles on hospital digital marketing best practices, trends, updates and more.

New Digital Tools for Consumers

Novant Health in North Carolina has made two new digital tools available to its patients. The physician matcher and virtual assistant are now available on the organization’s website. image depicting virtual care

The tools underwent pilot testing last fall. Known together as Novant Health Now, the tools are already helping patients to access care and obtain information to make healthcare decisions.

The physician matcher works somewhat like a dating app and uses a patient’s personal preferences – gender, languages spoken, years of experience, expertise in specific treatments, e.g. - to find the best physician match. The virtual assistant is accessible via voice or text and provides real-time information on physicians and services, appointment scheduling – both virtual and in-person, and Covid testing and vaccinations. The virtual assistant can also connect with a live agent.

In addition to My Novant Now, the organization also redesigned its MyNovant health management app.

Consumer demand for digital tools to find and access health services continues to increase, with 60% of consumers currently saying they go online to research healthcare services and providers. Over half of consumers rely on healthcare organization websites for information on services and providers.

Jesse Cureton, executive vice president and chief consumer officer at Novant Health, says, "It's not enough to keep up with the trends, we are anticipating these changes and being proactive to ensure our capabilities to deliver the best care."

Coming Soon!