Resources

 

 

 

2025 Backstage Pass Website

Webinars

Like our conference, these digital marketing webinars and case studies were created to educate leaders in the healthcare industry on emerging Internet technologies and to provide an environment in which healthcare marketers, Web leaders, IT professionals and strategists can learn from the other attendees and presenters.

 

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The Healthcare Internet Conference (HCIC) is proud to collaborate with Bowstring and Touch Point Media to provide exclusive insights from some of the brightest minds among our speakers and attendees.

Stay connected by tuning into the latest broadcasts, where strategic leaders share their perspectives on emerging trends and pressing challenges in the healthcare industry. Together, we’ll delve into groundbreaking innovations and pivotal policy updates shaping the future of healthcare.

Catch the audio-only episodes on Touch Point Media, available on your favorite podcast streaming platforms.

 

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The Latest Hospital Digital Marketing Articles

 GreyMatters is your hospital digital marketing guide, with articles on hospital digital marketing best practices, trends, updates and more.

Marketing Strategies without Cookies

Now that the migration away from third-party cookies is in full swing, how are marketers responding? A survey of leading marketers from Fortune 500 companies found that social media and search marketing have been affected the most. image of a cookies button on a computer keyboard

Additional findings included:

  • The channels most affected by the loss of cookies were social media (67%), organic search/SEO (64%), paid search/SEM (54%) and email marketing (49%). This was reported consistently across both B2B and B2C.
  • The most affected channels are receiving increased budget resources.
  • Strategic responses to these changes include improvement of data quality, a focus on first-party data, prioritizing market research and a focus on building new channel partnerships.
  • Current cookie use is primarily for capturing and tracking website activity.

Coming Soon!