Like our conference, these digital marketing webinars and case studies were created to educate leaders in the healthcare industry on emerging Internet technologies and to provide an environment in which healthcare marketers, Web leaders, IT professionals and strategists can learn from the other attendees and presenters.
The Healthcare Internet Conference (HCIC) is proud to collaborate with Bowstring and Touch Point Media to provide exclusive insights from some of the brightest minds among our speakers and attendees.
Stay connected by tuning into the latest broadcasts, where strategic leaders share their perspectives on emerging trends and pressing challenges in the healthcare industry. Together, we’ll delve into groundbreaking innovations and pivotal policy updates shaping the future of healthcare.
Catch the audio-only episodes on Touch Point Media, available on your favorite podcast streaming platforms.
Based on data from the end of October of this year, it is estimated that digital ad spend will reach $248.72 billion by the end of 2022 in the US. This is an increase of 12.5% over last year, about one-third of last year’s increase of 37.2% from the pandemic. Digital ad spend is expected to comprise almost 72% of total ad spend for 2022. 
Although the economic climate has changed significantly from last year, there are some predictions about how digital ad spend will play out.
The economic challenges of 3Q 2022 affected the performance of Big Tech, as did Apple’s AppTracking Transparency and the overall pall of uncertainty. While the largest share of display ad spend in the US goes to Meta, that share is expected to drop to 30.4% in 2024, down from 39.4% in 2021. Dollars formerly going to Meta will head to Amazon, TikTok and CTV.
