Like our conference, these digital marketing webinars and case studies were created to educate leaders in the healthcare industry on emerging Internet technologies and to provide an environment in which healthcare marketers, Web leaders, IT professionals and strategists can learn from the other attendees and presenters.
The Healthcare Internet Conference (HCIC) is proud to collaborate with Bowstring and Touch Point Media to provide exclusive insights from some of the brightest minds among our speakers and attendees.
Stay connected by tuning into the latest broadcasts, where strategic leaders share their perspectives on emerging trends and pressing challenges in the healthcare industry. Together, we’ll delve into groundbreaking innovations and pivotal policy updates shaping the future of healthcare.
Catch the audio-only episodes on Touch Point Media, available on your favorite podcast streaming platforms.
2022 was tough for marketers, primarily due to the economy. Gartner recently released its marketing predictions for 2023, and their prognostication does not see any improvement for the new year. 
The economy remains the primary influence for marketers. While inflation has eased somewhat, there are still fears that a recession may hit during 2023. Economic pressures often lead to cutbacks in marketing departments.
Consumers also face cutbacks when economic times are tough. In September of 2022, Gartner’s research found that consumers are shifting brand behavior to lower-cost products. Consumers are also eschewing in-person shopping for online shopping – coming at a time when it’s more difficult to deploy and measure digital campaigns as third-party cookies and iOS and Android identifiers are deprecated.
Gartner sees three major trends that will affect CMOs in 2023:
