Resources

 

 

 

2025 Backstage Pass Website

Webinars

Like our conference, these digital marketing webinars and case studies were created to educate leaders in the healthcare industry on emerging Internet technologies and to provide an environment in which healthcare marketers, Web leaders, IT professionals and strategists can learn from the other attendees and presenters.

 

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The Healthcare Internet Conference (HCIC) is proud to collaborate with Bowstring and Touch Point Media to provide exclusive insights from some of the brightest minds among our speakers and attendees.

Stay connected by tuning into the latest broadcasts, where strategic leaders share their perspectives on emerging trends and pressing challenges in the healthcare industry. Together, we’ll delve into groundbreaking innovations and pivotal policy updates shaping the future of healthcare.

Catch the audio-only episodes on Touch Point Media, available on your favorite podcast streaming platforms.

 

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The Latest Hospital Digital Marketing Articles

 GreyMatters is your hospital digital marketing guide, with articles on hospital digital marketing best practices, trends, updates and more.

5 Growing Trends for AI Use

While marketers have been hearing about – and talking about – AI for the past several years, it has become more predominant in the marketing conversation as it evolves and becomes more mainstream. You may have seen the Mint Mobile TV ad created by AI, as one example of AI in marketing. With the hoopla surrounding Microsoft’s ChatGPT, the opportunity is growing for AI’s use. image of a robotic hand using a computer keyboard

Here are 5 considerations of AI in marketing that are trending:

  • Sales funnel strategy. Currently, AI is used more for top-of-the-funnel activities such as paid advertising and personalizing email messages and offers, but moving towards more lower funnel activities like measurement and analytics is beginning to happen.
  • Enhanced CX. Using chatbots to manage basic activities like answering customer service questions has been a staple for a few years now. But now marketers are looking for ways to enhance the CX while also continuing to free up human agents to handle larger issues.
  • AI’s use is growing, but slowly. Around the world, over half of business executives express a lack of talent and expertise for implementing AI. There are other considerations, like lack of training and knowledge, C-suite buy-in and funding that are hindering the advance of AI.
  • Privacy trumps priority. Concerns over cybersecurity and data privacy are another hindrance to the advance of AI. With cookie deprecation and more governmental privacy regulation on the way, privacy has become more of a concern for businesses and marketers.
  • Increasing resources for AI will be a slow endeavor. While 20% of executives worldwide say that AI will be critical to their marketing and advertising functions by 2025, the resources required to reach that ideal status may not be available for years to come.

Coming Soon!