Like our conference, these digital marketing webinars and case studies were created to educate leaders in the healthcare industry on emerging Internet technologies and to provide an environment in which healthcare marketers, Web leaders, IT professionals and strategists can learn from the other attendees and presenters.
The Healthcare Internet Conference (HCIC) is proud to collaborate with Bowstring and Touch Point Media to provide exclusive insights from some of the brightest minds among our speakers and attendees.
Stay connected by tuning into the latest broadcasts, where strategic leaders share their perspectives on emerging trends and pressing challenges in the healthcare industry. Together, we’ll delve into groundbreaking innovations and pivotal policy updates shaping the future of healthcare.
Catch the audio-only episodes on Touch Point Media, available on your favorite podcast streaming platforms.
Since 2020, YouTube viewership has been growing in leaps and bounds. In particular, it has increased on TV screens. Even before the pandemic lockdowns started in 2020, YouTube viewing on TV screens had increased by 80%. 
Almost half (45%) of all YouTube viewing now occurs on TV screens. And ad spend on YouTube is also increasing. It is expected that advertisers will spend more on YouTube’s standard service and YouTube TV. One survey found that expected ad spend on YouTube would rank second only to Hulu during the current upfront season. This could bring in $7 billion in ad commitments to YouTube.
YouTube’s standard free service is driving most of the user growth, even more so than its paid subscription channel. And because of its user-generated content, YouTube doesn’t have to spend much to acquire users. User-generated content eliminates barriers that other streaming services have, like slower revenues and the current writers strike.
With the increasing popularity of YouTube on TV, the platform has added features to make TV viewing and search easier, e.g., the ability to use the YouTube mobile app as a remote.
