Resources

 

 

 

2025 Backstage Pass Website

Webinars

Like our conference, these digital marketing webinars and case studies were created to educate leaders in the healthcare industry on emerging Internet technologies and to provide an environment in which healthcare marketers, Web leaders, IT professionals and strategists can learn from the other attendees and presenters.

 

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The Healthcare Internet Conference (HCIC) is proud to collaborate with Bowstring and Touch Point Media to provide exclusive insights from some of the brightest minds among our speakers and attendees.

Stay connected by tuning into the latest broadcasts, where strategic leaders share their perspectives on emerging trends and pressing challenges in the healthcare industry. Together, we’ll delve into groundbreaking innovations and pivotal policy updates shaping the future of healthcare.

Catch the audio-only episodes on Touch Point Media, available on your favorite podcast streaming platforms.

 

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The Latest Hospital Digital Marketing Articles

 GreyMatters is your hospital digital marketing guide, with articles on hospital digital marketing best practices, trends, updates and more.

Digital Advertising Continues to Grow

Advertising in the US is expected to grow by 5% by the end of 2023 and increase almost as much (4.2%) in 2024. If political advertising is included for 2024 (which will be an election year), the growth is predicted to be over 8%. image portraying various digital devices

Additional findings from the new report from Madison and Wall included:

  • Almost 2/3 (64%) of all advertising will be placed on digital platforms, including search, social, commerce, retail media and digital video in 2023.
  • Local and national TV will both continue to decline as a result of cord-cutting and reduced programming due to the strikes in Hollywood. However, there is a potential for broadcast networks/channels to collaborate with marketers to offer a greater variety of media products.
  • There is predicted to be a small growth in outdoor advertising, but radio ads will stagnate.
  • Retail media is expected to provide 75% of the advertising industry’s revenues by 2028.
  • Political advertising is predicted to add $17 billion in revenue to media owners in 2024.

Coming Soon!