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Webinars

Like our conference, these digital marketing webinars and case studies were created to educate leaders in the healthcare industry on emerging Internet technologies and to provide an environment in which healthcare marketers, Web leaders, IT professionals and strategists can learn from the other attendees and presenters.

 

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The Healthcare Internet Conference (HCIC) is proud to collaborate with Bowstring and Touch Point Media to provide exclusive insights from some of the brightest minds among our speakers and attendees.

Stay connected by tuning into the latest broadcasts, where strategic leaders share their perspectives on emerging trends and pressing challenges in the healthcare industry. Together, we’ll delve into groundbreaking innovations and pivotal policy updates shaping the future of healthcare.

Catch the audio-only episodes on Touch Point Media, available on your favorite podcast streaming platforms.

 

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The Latest Hospital Digital Marketing Articles

 GreyMatters is your hospital digital marketing guide, with articles on hospital digital marketing best practices, trends, updates and more.

Are You Ready for the New Bulk Email Rules?

Beginning in February of 2024, Google and Yahoo will implement new requirements for bulk email senders. If your organization sends out more than 5,000 emails to Gmail addresses in one day, you will be affected. bulk-email

The main focus areas of the new regulations are:

  • Authentication of outgoing emails. This involves three interacting mechanisms:
    • Sender Policy Framework (SPF) – helps to prevent domain spoofing by providing a means for senders to identify the email servers that are approved to send emails from their domain.
    • DomainKeys Identified Mail (DKIM) – attaches a digital signature to outgoing emails to verify the sender’s authorization and confirm that there was no tampering with the email on its route to the recipient.
    • Domain-based Message Authentication, Reporting and Conformance (DMARC) – this providers email senders a means to specify the actions to be taken if an email fails authentication, as well as providing reporting on email authentication results.
  • Reported spam rates. Google requires a reported spam rate of below 0.10%, and a sender should avoid reaching 0.30% or higher at any time. It’s easy for a recipient to report an email as spam, and that generally depends on the value the recipient places on an email. This is not always dependent on the sender. To get around having authentic emails flagged as spam, there are a couple of suggested strategies:
    • Pay attention to send times. Avoid sending at the top or bottom of the hour, when most bulk emails are sent.
    • Allow recipients a means to set up email preferences, such as frequency of emails, choice of products and categories included in email messages.
  • Easy-to-use unsubscribe function. Google requires a one-step unsubscribe function, so this should already be a part of any bulk email message.

If you regularly send out bulk emails but cannot confirm that your organization meets all of these requirements, you need to take quick action. Also, it is important to understand that the new requirements apply at the domain level, meaning that they include all emails sent out from the organization, not just marketing.

Coming Soon!