Like our conference, these digital marketing webinars and case studies were created to educate leaders in the healthcare industry on emerging Internet technologies and to provide an environment in which healthcare marketers, Web leaders, IT professionals and strategists can learn from the other attendees and presenters.
The Healthcare Internet Conference (HCIC) is proud to collaborate with Bowstring and Touch Point Media to provide exclusive insights from some of the brightest minds among our speakers and attendees.
Stay connected by tuning into the latest broadcasts, where strategic leaders share their perspectives on emerging trends and pressing challenges in the healthcare industry. Together, we’ll delve into groundbreaking innovations and pivotal policy updates shaping the future of healthcare.
Catch the audio-only episodes on Touch Point Media, available on your favorite podcast streaming platforms.
Marketers who use Google Ads have a new tool. Google recently announced the rollout of its Gemini AI model in Google Ads. 
Ad content relative to a specific web page can be generated quickly, and it includes creative and keywords. One marketer who has used the tool said he was able to generate ads with “good” or “excellent” ad strength. This has helped to improve the performance of his ads. Small business users have found that their Google Ads with “good” or “excellent” ad strength are 42% more likely to publish search campaigns. Google Ads that improve from “poor” to “excellent” get an average of 12% more conversions.
The conversational AI ad experience Beta version is now available to all English language advertisers in the US and UK. Worldwide rollout is set to occur soon. An update to image creation is coming, adding the capability for the conversational experience to suggest images using generative AI and images from landing pages. Images generated by AI will have an invisible watermark to indicate this, as well as metadata that informs this.
It is estimated that 84% of Google Search queries will receive a boost from generative AI, leading to an impact of tens of billions of dollars on ad revenue.
