Like our conference, these digital marketing webinars and case studies were created to educate leaders in the healthcare industry on emerging Internet technologies and to provide an environment in which healthcare marketers, Web leaders, IT professionals and strategists can learn from the other attendees and presenters.
The Healthcare Internet Conference (HCIC) is proud to collaborate with Bowstring and Touch Point Media to provide exclusive insights from some of the brightest minds among our speakers and attendees.
Stay connected by tuning into the latest broadcasts, where strategic leaders share their perspectives on emerging trends and pressing challenges in the healthcare industry. Together, we’ll delve into groundbreaking innovations and pivotal policy updates shaping the future of healthcare.
Catch the audio-only episodes on Touch Point Media, available on your favorite podcast streaming platforms.
Ever since Google announced the end of third-party cookies several years ago, marketers have been working to find ways to engage customers and meet marketing goals without cookies. Although a lot of first-party data is available via social media and walled gardens such as Amazon, Meta and Google, it has gotten more difficult to obtain because of price increases and consumers blocking app tracking. 
So, what are marketers turning to as an alternative data source? Email.
Email may seem old-school, but it is the most personal and engaged channel. One study found that over half (57%) of Gen Z consumers prefer email contact from brands over any other channel. Because they have opted in to an email subscription, consumers want to read the content and engage, including the ads.
Data derived from email campaigns is core to other channels. Email is also a basis for building lookalike audiences and efficient strategies for acquisition.
