Resources

 

 

 

2025 Backstage Pass Website

Webinars

Like our conference, these digital marketing webinars and case studies were created to educate leaders in the healthcare industry on emerging Internet technologies and to provide an environment in which healthcare marketers, Web leaders, IT professionals and strategists can learn from the other attendees and presenters.

 

Hosting a Webinar Get Webinar Alerts
webinars-hero

 

The Healthcare Internet Conference (HCIC) is proud to collaborate with Bowstring and Touch Point Media to provide exclusive insights from some of the brightest minds among our speakers and attendees.

Stay connected by tuning into the latest broadcasts, where strategic leaders share their perspectives on emerging trends and pressing challenges in the healthcare industry. Together, we’ll delve into groundbreaking innovations and pivotal policy updates shaping the future of healthcare.

Catch the audio-only episodes on Touch Point Media, available on your favorite podcast streaming platforms.

 

promo-greymatters

The Latest Hospital Digital Marketing Articles

 GreyMatters is your hospital digital marketing guide, with articles on hospital digital marketing best practices, trends, updates and more.

Social Media Ad Tools and AI in Marketing

AI seems to be taking over the world, and marketers are right in the thick of it. But while most marketers want to be on top of new, cutting-edge technology, they also want to ensure that they are getting actual value from it. Testing and vetting of AI technology is key to make sure it’s truly worthwhile. image depicting AI and social media

Smaller businesses with fewer resources and/or time for creative or obtaining data are particularly suited for AI tools.

Some facts about AI usage in marketing:

  • AI is being used for content creation by almost half of US CMOs. And 28% are using it for marketing automation.
  • Most US marketers (67%) say that creating content faster is a leading benefit of generative AI, which saves them time.
  • Across the globe, marketers are using AI to help with social media functions, such as editing and refining (86%), developing new ideas (82%) and generating images (52%).

While AI testing has found savings in time, the next focus is to quantify effects on return-on-ad-spend, clickthrough rates or brand lift. 43% of marketers around the world feel that customer satisfaction is a valuable way to measure these effects.

AI tools on social platforms include:

  • 20 new generative AI tools are available across Meta platforms. Uses include search enhancement, business messaging and image effects like different backgrounds for product images and variations on copy.
  • Creative Assistant from TikTok can look for inspiration and best practices in top-performing ads, suggest video concepts and refine scripts, all through use of AI.
  • Snap’s My AI chatbot can be used to integrate sponsored links through a collaboration with Microsoft.
  • Pinterest offers an inclusivity tool, powered by AI, that gives users the ability to sort through images by body type.

Coming Soon!