Like our conference, these digital marketing webinars and case studies were created to educate leaders in the healthcare industry on emerging Internet technologies and to provide an environment in which healthcare marketers, Web leaders, IT professionals and strategists can learn from the other attendees and presenters.
The Healthcare Internet Conference (HCIC) is proud to collaborate with Bowstring and Touch Point Media to provide exclusive insights from some of the brightest minds among our speakers and attendees.
Stay connected by tuning into the latest broadcasts, where strategic leaders share their perspectives on emerging trends and pressing challenges in the healthcare industry. Together, we’ll delve into groundbreaking innovations and pivotal policy updates shaping the future of healthcare.
Catch the audio-only episodes on Touch Point Media, available on your favorite podcast streaming platforms.
Marketing budgets had begun to rebound post-COVID but have since started a downturn since 2023. According to Gartner, marketing budgets in relation to company revenue were up to 9.5% in 2022 (up from 6.4% in 2021) but are back down to 7.7% in 2024. 
Prior to the pandemic, marketing budgets comprised about 11% of overall revenue, but have dropped to 8.2% in the four years since that mark.
Marketing technology, labor and agency investments are decreasing but paid media is increasing (27.9% of marketing budgets in 2024). The biggest chunk of paid media spending is digital at 57.1% of the marketing budget.
The Gartner study found that nearly two-thirds of CMOs said they were unable to carry out their 2024 strategies “properly” due to a lack of resources. The study included almost 400 respondents at the CMO or equivalent level, and most represented organizations with a median annual revenue of $5.3 billion.
One strategy CMOs are looking to for help in stretching their budgets is generative AI. They see AI as a means to enhanced productivity. They are also looking to paid media to make an impact, with search, social and display receiving the largest investments.
