Resources

 

 

 

2025 Backstage Pass Website

Webinars

Like our conference, these digital marketing webinars and case studies were created to educate leaders in the healthcare industry on emerging Internet technologies and to provide an environment in which healthcare marketers, Web leaders, IT professionals and strategists can learn from the other attendees and presenters.

 

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The Healthcare Internet Conference (HCIC) is proud to collaborate with Bowstring and Touch Point Media to provide exclusive insights from some of the brightest minds among our speakers and attendees.

Stay connected by tuning into the latest broadcasts, where strategic leaders share their perspectives on emerging trends and pressing challenges in the healthcare industry. Together, we’ll delve into groundbreaking innovations and pivotal policy updates shaping the future of healthcare.

Catch the audio-only episodes on Touch Point Media, available on your favorite podcast streaming platforms.

 

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The Latest Hospital Digital Marketing Articles

 GreyMatters is your hospital digital marketing guide, with articles on hospital digital marketing best practices, trends, updates and more.

How AI is Helping Marketing Teams: CMO Perspective

A survey from earlier this year (May, 2024) looked at how useful CMOs see AI to be. Four-fifths of CMO respondents from across the globe said that productivity has been improved with AI.  graphic images of a robot using AI technology

More findings from the survey included:

  • Top budget priorities for generative AI use cases were:
    • content creation
    • social media engagement
    • ad copywriting
  • Decision making from customer data analysis is enhanced with AI. AI helps with understanding what is and isn’t working with the sales process.
  • AI enables teams to do more with fewer resources. Back-end tasks such as data management and understanding customer sentiment can easily be streamlined with AI, which frees up team members for other work that requires more in-depth attention.
  • Customer-centric strategies can be improved with AI-powered tools such as:
    • Chatbots to enable customer self-service
    • Automatic routing during customer interactions
    • Automated contextual knowledge for streamlining customer conversations by live agents.

How is your organization using AI in its marketing efforts?

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