Resources

 

 

 

2025 Backstage Pass Website

Webinars

Like our conference, these digital marketing webinars and case studies were created to educate leaders in the healthcare industry on emerging Internet technologies and to provide an environment in which healthcare marketers, Web leaders, IT professionals and strategists can learn from the other attendees and presenters.

 

webinars-hero

 

The Healthcare Internet Conference (HCIC) is proud to collaborate with Bowstring and Touch Point Media to provide exclusive insights from some of the brightest minds among our speakers and attendees.

Stay connected by tuning into the latest broadcasts, where strategic leaders share their perspectives on emerging trends and pressing challenges in the healthcare industry. Together, we’ll delve into groundbreaking innovations and pivotal policy updates shaping the future of healthcare.

Catch the audio-only episodes on Touch Point Media, available on your favorite podcast streaming platforms.

 

promo-greymatters

The Latest Hospital Digital Marketing Articles

 GreyMatters is your hospital digital marketing guide, with articles on hospital digital marketing best practices, trends, updates and more.

Marketing Spend and Priorities in 2025

Two-thirds of B2B marketing professionals believe that 2025 marketing budgets will either stay the same (25%) or increase (41%), according to a new report. One-third expect budgets to decrease. 

photo of a clear glass jar containing coins and labeled

The top 5 areas for marketing spend are expected to be:

  • MarTech (54%)
  • Direct marketing (36%)
  • Content marketing (34%)
  • Branding (29%)
  • AI (22%)

The top marketing priorities for 2025 are expected to be:

  • AI
  • Account-based marketing
  • CRM
  • In-person events
  • Video marketing
  • Content creation
  • Automation
  • Marketing collateral
  • Email marketing
Top sources for marketing events are predicted to be in-person tradeshows and events and virtual events/webinars.

Coming Soon!