Resources

 

 

 

2025 Backstage Pass Website

Webinars

Like our conference, these digital marketing webinars and case studies were created to educate leaders in the healthcare industry on emerging Internet technologies and to provide an environment in which healthcare marketers, Web leaders, IT professionals and strategists can learn from the other attendees and presenters.

 

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The Healthcare Internet Conference (HCIC) is proud to collaborate with Bowstring and Touch Point Media to provide exclusive insights from some of the brightest minds among our speakers and attendees.

Stay connected by tuning into the latest broadcasts, where strategic leaders share their perspectives on emerging trends and pressing challenges in the healthcare industry. Together, we’ll delve into groundbreaking innovations and pivotal policy updates shaping the future of healthcare.

Catch the audio-only episodes on Touch Point Media, available on your favorite podcast streaming platforms.

 

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The Latest Hospital Digital Marketing Articles

 GreyMatters is your hospital digital marketing guide, with articles on hospital digital marketing best practices, trends, updates and more.

Increasing Demands for CMOs

The role of CMO has always been a complex and busy role. But these days, more and more CMOs are feeling the weight of increasing demands on their resources. 

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It’s not just more traditional duties that are filling their plates – it’s also new technologies such as AI. A new survey from McKinsey found these concerns from CMOs:

  • The duties of marketing leaders are increasing, especially with generative AI, yet just over one-quarter (27%) feel that they have adequate resources in their organizations to manage the load.
  • A majority of marketers (87%) said that brand building is a top priority for them, yet just over half of them (58%) think their organizations are adequately capable in this area.
  • Barriers named by marketers include:
    • Internal silos (36%)
    • Insufficient budget (34%)
    • Insufficient human resources within the organization (32%)
    • Incoherent concept for strategy (32%)
  • Marketers said that marketing performance management is required (80%), but only 40% have confidence in their execution of this function.

When it comes to AI, marketers see these use cases:

  • Driving creative efficiency
  • Personalization at scale
  • Media optimization
  • Customer experience improvement via search and chat
  • Automation of marketing business
While almost three-quarters (74%) of marketers see AI as an opportunity, not a risk, only 5% are working on building up their generative AI capabilities, and only 4% are scaling use cases.

Coming Soon!