Resources

 

 

 

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Webinars

Like our conference, these digital marketing webinars and case studies were created to educate leaders in the healthcare industry on emerging Internet technologies and to provide an environment in which healthcare marketers, Web leaders, IT professionals and strategists can learn from the other attendees and presenters.

 

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The Healthcare Internet Conference (HCIC) is proud to collaborate with Bowstring and Touch Point Media to provide exclusive insights from some of the brightest minds among our speakers and attendees.

Stay connected by tuning into the latest broadcasts, where strategic leaders share their perspectives on emerging trends and pressing challenges in the healthcare industry. Together, we’ll delve into groundbreaking innovations and pivotal policy updates shaping the future of healthcare.

Catch the audio-only episodes on Touch Point Media, available on your favorite podcast streaming platforms.

 

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The Latest Hospital Digital Marketing Articles

 GreyMatters is your hospital digital marketing guide, with articles on hospital digital marketing best practices, trends, updates and more.

Healthcare AI Advances from Google Cloud

A recent interview with a top Google executive shed light on AI advances and new developments with Google AI products.

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Aashima Gupta, the head of healthcare for Google Cloud, discussed several new developments involving AI. Some of those developments include:

  • Ability to understand images by Vertex AI Search. Information exists in many different forms, and healthcare information is no different. In some ways, healthcare is more image dependent than other types of information, due to so many types of diagnostic imaging formats available. With multimodal search available, clinicians can more easily and quickly find and upload appropriate images for clinical documentation and other uses. This can save time for clinicians. Said Gupta, "Last year, we said Search was ‘semantic’, meaning it knows what people mean when they say ‘diabetes’ or ‘A1C’ — it knows clinical concepts and how they’re related. Now we’re taking that and applying that to forms in an exam room that have different pictures. So our results are much more accurate and helpful."
  • Sound search is coming. In addition to image search, users should soon be able to search for sounds, as well as videos.
  • Development of agentic AI. This is different from generative AI, which is task-based. Agentic AI is more of a planner/organizer that can analyze workflows, for example. In one scenario, agentic AI will be able to analyze a revenue cycle to look for variations in payer types, market, particular CPT codes, etc.

Google is focused on providing the platform and tools needed to improve integrated coordination and management. For organizations building a first-party agent, Google Cloud provides use of Google’s Gemini large language models, search functionality based on clinical knowledge and an orchestration layer.

No longer is healthcare lagging behind in technology use and advances with so much going on with AI.

Coming Soon!