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Webinars

Like our conference, these digital marketing webinars and case studies were created to educate leaders in the healthcare industry on emerging Internet technologies and to provide an environment in which healthcare marketers, Web leaders, IT professionals and strategists can learn from the other attendees and presenters.

 

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The Healthcare Internet Conference (HCIC) is proud to collaborate with Bowstring and Touch Point Media to provide exclusive insights from some of the brightest minds among our speakers and attendees.

Stay connected by tuning into the latest broadcasts, where strategic leaders share their perspectives on emerging trends and pressing challenges in the healthcare industry. Together, we’ll delve into groundbreaking innovations and pivotal policy updates shaping the future of healthcare.

Catch the audio-only episodes on Touch Point Media, available on your favorite podcast streaming platforms.

 

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The Latest Hospital Digital Marketing Articles

 GreyMatters is your hospital digital marketing guide, with articles on hospital digital marketing best practices, trends, updates and more.

Make Google’s AI Overviews Work for You

When you’ve searched something on Google, you’ve seen the AI-generated snippets that appear at the top of the search results page (SRP), known as AI Overviews. These snippets are pulled together from various sources by AI, and links are provided for the information shown. 

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With the overviews created by AI, the control brands have over the display and content is decreased. However, Terakeet has studied the working of AI overviews and offers some insights:

  • AI overviews are condensed (average of 175 words) and provide many links (typically 6-10 links).
  • The information in the overviews is more likely to come from pages that are higher ranked in organic search results.
  • The HTML format of online information does not appear to affect inclusion in the overviews.
  • The overview outputs are not consistent. Just because a brand’s information is featured one week does not mean it will be seen as prominently the following week.

Here are some suggested methods to improve your brand’s visibility in Google’s AI Overviews:

  • Using owned content and SEO best practices. Ensuring that your content is set up to rank high in organic search. It’s best to use topic clusters in your content, because comprehensive and interconnected content is preferred by AI Overviews.
  • Answering questions with authority. Content that is evidence based and directly answers consumer questions is more likely to be featured in overviews.
  • Considering consumer intent. Content that is enhanced to answer consumer questions and meet their needs is more likely to be featured in overviews.
Has your organization made any adjustments in content strategy to meet the introduction of Google AI Overviews?

Coming Soon!