Resources

 

 

 

2025 Backstage Pass Website

Webinars

Like our conference, these digital marketing webinars and case studies were created to educate leaders in the healthcare industry on emerging Internet technologies and to provide an environment in which healthcare marketers, Web leaders, IT professionals and strategists can learn from the other attendees and presenters.

 

Hosting a Webinar Get Webinar Alerts
webinars-hero

 

The Healthcare Internet Conference (HCIC) is proud to collaborate with Bowstring and Touch Point Media to provide exclusive insights from some of the brightest minds among our speakers and attendees.

Stay connected by tuning into the latest broadcasts, where strategic leaders share their perspectives on emerging trends and pressing challenges in the healthcare industry. Together, we’ll delve into groundbreaking innovations and pivotal policy updates shaping the future of healthcare.

Catch the audio-only episodes on Touch Point Media, available on your favorite podcast streaming platforms.

 

promo-greymatters

The Latest Hospital Digital Marketing Articles

 GreyMatters is your hospital digital marketing guide, with articles on hospital digital marketing best practices, trends, updates and more.

AI is Here. Is Your Attitude Ready for It?

In only a few short years, AI has become an important marketing tool. It has many uses and can help to streamline marketing tasks and strategies. But until an organization matches its AI investment with a readiness to accept AI into its approach, success will be harder to find. 

photo of 2 young women looking at merchandise

Data from Accenture showed that organizations can achieve a 2.5 times higher average revenue growth if they pair their AI investment with a transformed marketing approach with the tech investment. It’s not just the AI technology, it’s also the reinvention of the marketing approach that will lead to success.

So, how do you transform your team’s mindset to incorporate AI? Here’s some insight:

  • Predict, don’t react. Marketing has always been reactive, basing decisions on past performance. But AI’s predictive intelligence allows marketers the insight to determine what happens next and how to shape their marketing efforts to advantage.
  • New success metrics. Traditional metrics can underestimate performance where AI is utilized. One organization had success by integrating data functions directly into the marketing team and adding a Chief Data Officer. They are now able to more effectively balance immediate KPIs with brand-building strategies over the long term.
  • Ditch silos. Integrated data flows and collaboration across functions are must-haves. Examples include:
    • One organization found that silos were the biggest barriers to AI implementation, not the AI technology itself. The marketing team was restructured to connect siloed data sources and create cross-functional teams, which lead a more rounded comprehension of customer behavior.
    • Another organization combined generative AI and across-the-board data intelligence to increase content creation at a 40x greater pace. The improved, personalized content helped to achieve a 6-9% growth in revenue.
  • Leadership that is fluent with AI. This may sound like a no-brainer, but marketing leadership needs to have enough of a basic understanding of AI to guide strategy decisions without getting lost in the technical weeds.
In summary, organizations will need to change their notions about how the work gets done. By viewing AI as collaborative intelligence, teams can be assembled that can quickly incorporate machine insights, test existing processes and evolve marketing approaches on a continuous basis. 

Coming Soon!