Resources

 

 

 

2025 Backstage Pass Website

Webinars

Like our conference, these digital marketing webinars and case studies were created to educate leaders in the healthcare industry on emerging Internet technologies and to provide an environment in which healthcare marketers, Web leaders, IT professionals and strategists can learn from the other attendees and presenters.

 

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The Healthcare Internet Conference (HCIC) is proud to collaborate with Bowstring and Touch Point Media to provide exclusive insights from some of the brightest minds among our speakers and attendees.

Stay connected by tuning into the latest broadcasts, where strategic leaders share their perspectives on emerging trends and pressing challenges in the healthcare industry. Together, we’ll delve into groundbreaking innovations and pivotal policy updates shaping the future of healthcare.

Catch the audio-only episodes on Touch Point Media, available on your favorite podcast streaming platforms.

 

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The Latest Hospital Digital Marketing Articles

 GreyMatters is your hospital digital marketing guide, with articles on hospital digital marketing best practices, trends, updates and more.

Improve Social Reach by Replying to Comments

New data from Buffers shows that responding to social media post comments can improve engagement. Improved engagement can increase reach as a result of increased interest.  photo of 2 adults looking at something online

Buffer’s data found that, when looking at average interactions, overall interaction increased when the poster replied to comments. In particular, Threads saw the highest increase in activity from replying to comments. Results from other platforms when comments were replied to were:

  • LinkedIn: 30% increase in overall engagement
  • Instagram: 21% increase
  • Facebook: 9%
  • Twitter (X): 8% increase
Because of the variables involved, this type of measurement is difficult, but there does seem to be a strong correlation. 

Coming Soon!