Resources

 

 

 

2025 Backstage Pass Website

Webinars

Like our conference, these digital marketing webinars and case studies were created to educate leaders in the healthcare industry on emerging Internet technologies and to provide an environment in which healthcare marketers, Web leaders, IT professionals and strategists can learn from the other attendees and presenters.

 

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Stay connected by tuning into the latest broadcasts, where strategic leaders share their perspectives on emerging trends and pressing challenges in the healthcare industry. Together, we’ll delve into groundbreaking innovations and pivotal policy updates shaping the future of healthcare.

Catch the audio-only episodes on Touch Point Media, available on your favorite podcast streaming platforms.

 

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The Latest Hospital Digital Marketing Articles

 GreyMatters is your hospital digital marketing guide, with articles on hospital digital marketing best practices, trends, updates and more.

Consumer Behavior in 2026: Contradictory

Marketers will need to be aware of paradoxes in consumer behavior in 2026, according to data from Dentsu. The data found 5 trends to keep in mind. 

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These trends include:

  • Escapism and comfort. Economic and other pressures are causing many consumers, especially younger consumers, to lose hope in achieving traditional life milestones like home ownership and job/career security. To escape the angst, consumers are turning to substitute behaviors, like collecting toys and figurines, in their pursuit of fantasy and fandom.
  • People and technology. It’s more complex and complicated now.
    • While 53% of consumers use AI as part of their daily lives, 50% are trying to cut down on screen time.
    • 32% of consumers say they think that AI understands them better than their family and friends at times.
    • 51% of consumers use AI to answer questions that in the past, they would have asked of friends and family.
    • Yet, consumers tend to distrust AI-generated content and AI influencers.
  • Return to “traditional” lives. Almost two-thirds (64%) of consumers are looking for more of an old-style lifestyle, with increased interest in fungi, fermentation, religion and spirituality. Although 75% say they want to increase their time spent with nature, they also want to include technology to some extent.
  • Loneliness as a choice. Almost two-thirds of consumers (63%) spend time alone. However, half of consumers are also interested in new ways of socializing, including 58% of Gen Z consumers. Hobby-related groups and alternative social gatherings have become more popular.
  • A return to analog. Perhaps surprisingly, younger consumers have become more interested in analog devices, such as “dumb” phones, and switching off online life. 45% of Gen Z consumers find the world to be stressful.

In 2026, marketers should consider tempering technical intelligence with emotional intelligence, and pairing efficiency with empathy, innovation with imagination.