Resources

 

 

 

2025 Backstage Pass Website

Webinars

Like our conference, these digital marketing webinars and case studies were created to educate leaders in the healthcare industry on emerging Internet technologies and to provide an environment in which healthcare marketers, Web leaders, IT professionals and strategists can learn from the other attendees and presenters.

 

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Stay connected by tuning into the latest broadcasts, where strategic leaders share their perspectives on emerging trends and pressing challenges in the healthcare industry. Together, we’ll delve into groundbreaking innovations and pivotal policy updates shaping the future of healthcare.

Catch the audio-only episodes on Touch Point Media, available on your favorite podcast streaming platforms.

 

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The Latest Hospital Digital Marketing Articles

 GreyMatters is your hospital digital marketing guide, with articles on hospital digital marketing best practices, trends, updates and more.

How to Get Better Marketing Performance from Reels

If Reels are part of your digital marketing strategy, you want to get the best performance possible from your efforts. New research data has pointed to new strategies for building your brand and improving direct performance. 

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Meta says that that over half of the time spent on Instagram is spent on Reels, and time spent on Instagram videos is up 30% over the previous year. As a result, marketers need to think more about crafting meaningful viewer experiences as opposed to simply “making a good ad.”

For brand advertisers, Meta suggests these tips for creators:

  • To improve purchase intent ranking:
    • Your brand and main message should appear early in the Reel, ideally within the first 5 seconds, to make it more likely to rank in the top one-fifth for purchase intent.
    • Display the brand more than one time in various scenes and/or positions.
    • Show people engaging in everyday activities.
  • To improve brand interest:
    • Include both speech and music.
    • Combine audio and visual uses of brand to improve brand interest.

For direct response advertisers, these tips are recommended by Meta to improve purchase intent ranking:

  • Show the featured product or service more than once.
  • Include your brand while featuring your product/service, but not for more than 25% of the Reel.
  • Boost your primary Reel message with additional related context, such as unique selling points or other features.
  • Include a CTA visually and/or via audio.
  • Use speech and music concurrently.
  • Incorporate native elements in your Reels.

One final tip: Deliver your hook using both sound and visual elements to improve ranking for purchase intent.