Like our conference, these digital marketing webinars and case studies were created to educate leaders in the healthcare industry on emerging Internet technologies and to provide an environment in which healthcare marketers, Web leaders, IT professionals and strategists can learn from the other attendees and presenters.
Stay connected by tuning into the latest broadcasts, where strategic leaders share their perspectives on emerging trends and pressing challenges in the healthcare industry. Together, we’ll delve into groundbreaking innovations and pivotal policy updates shaping the future of healthcare.
Catch the audio-only episodes on Touch Point Media, available on your favorite podcast streaming platforms.
For years now, marketing’s primary focus has been digital marketing. Yet, physical marketing offerings continue to bring value, even performing better than digital marketing offerings in some ways.
While digital properties such as emails, display ads, social media, virtual events, and streaming ads, seem to be ubiquitous, there is just something about the touch, texture, and feel of a physical item that connects with a person differently than a digital item. They can connect with multiple senses at once.
Consider the last time you received a print piece – flyer, brochure, booklet, etc. – in your mailbox or office mail and compare it to digital ads that are ignored or emails that are deleted after a quick glance at the subject line. A well-designed, glossy mail piece with some heft to it receives notice. Characteristics of physical items, such as weight, feel, and sound can result in consideration, interaction, and remembrance of a brand.
But physical marketing doesn’t just capture immediate attention – it often stays with the consumer. It is said that digital information paired with tactile information stays in the memory as much as three times longer.
When planning your marketing strategy, don’t overlook the value of physical marketing. Things that can be touched can reinforce memory pathways and help keep your brand in mind.