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Webinars

Like our conference, these digital marketing webinars and case studies were created to educate leaders in the healthcare industry on emerging Internet technologies and to provide an environment in which healthcare marketers, Web leaders, IT professionals and strategists can learn from the other attendees and presenters.

 

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The Healthcare Internet Conference (HCIC) is proud to collaborate with Bowstring and Touch Point Media to provide exclusive insights from some of the brightest minds among our speakers and attendees.

Stay connected by tuning into the latest broadcasts, where strategic leaders share their perspectives on emerging trends and pressing challenges in the healthcare industry. Together, we’ll delve into groundbreaking innovations and pivotal policy updates shaping the future of healthcare.

Catch the audio-only episodes on Touch Point Media, available on your favorite podcast streaming platforms.

 

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The Latest Hospital Digital Marketing Articles

 GreyMatters is your hospital digital marketing guide, with articles on hospital digital marketing best practices, trends, updates and more.

3 Trends to Keep Your Call Center Relevant

In today’s technology-centered era, it is easy to lose focus on a well-functioning call center. But to ensure your call center remains fresh and relevant and drives caller and patient satisfaction, consider:
  • Explaining and teaching with a human touch: Video is everywhere these days – including the call center. Video makes face-to-face contact possible, which can improve satisfaction – most people want to “put a face to the name.” Because many people prefer visual content when learning (such as with troubleshooting a problem), video is a good option for calls involving processes, such as bill payment, scheduling a procedure, etc. When it comes to their health care, people want information related to conditions and procedures. Video can be a very effective platform for providing this information.
  • Tying in social media engagements: As social media becomes more pervasive, organizations have adopted it into their marketing plans. According to a new study from Duke University, social media spending by marketers is on the rise and will claim a 21% share of marketing budgets by 2021. Having a presence on Facebook and Twitter, at the least, is de rigueur. As consumers increasingly use social media to reach out to companies for information and problem-solving, the call center becomes a natural base for social media interaction with consumers.
  • Being present, and quickly: People expect a response when they reach out to an organization, and the 9-to-5 work day no longer exists when it comes to meeting their needs. And they don’t want to wait 2 business days for a solution. The call center that provides quick, specialized contact, delivers a win for the organization.
Call centers have been around for decades, but their importance to an organization has never been higher, and continues to grow due to the many organizational priorities (i.e., ACOs, population health, virtual visits, etc.) that prosper when they are supported by skilled call center agents. It is crucial that your organization’s strategy involves the call center and utilizes the best innovations and technology to deliver a winning experience for your customers. In today’s technology-centered era, it is easy to lose focus on a well-functioning call center.

But to ensure your call center remains fresh and relevant and drives caller and patient satisfaction, consider:

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