Precision healthcare marketing: Powering growth in the age of AI  

Wednesday, October 29, 2025
1:00 PM – 2:00 PM EST

As AI reshapes healthcare marketing, precision and efficiency matter more than ever. Success depends not just on the channels you use and technology you deploy, but on the quality of the audiences you engage. 

In this session, we’ll explore how health systems can leverage AI-driven audience intelligence to amplify the impact of consumer and HCP engagement channels and martech investments. You’ll learn how leading healthcare marketers are using precision audience strategies to drive smarter activation, achieve measurable growth, and deliver more personalized, connected experiences.

By attending, participants will:

• Understand why AI-powered audience strategies are the foundation of effective healthcare marketing.
• Learn how to integrate precision audience strategies into engagement platforms for maximum impact
• Discover practical ways to measure, optimize, and demonstrate ROI across marketing and media channels using smarter outreach and actionable KPIs.

See how precision marketing can accelerate growth through improved consumer and HCP engagement and experiences.