AI can answer. Can your digital experience provide guidance?

October 20, 2026
1:00 PM – 2:00 PM EST

AI is changing how consumers find and participate in healthcare. Consumers can increasingly get answers, recommendations, and next-step guidance before they ever reach a healthcare organization’s website.

For healthcare marketers, the challenge isn’t simply being visible through search. It’s ensuring your content and digital experiences can educate, build confidence, and guide your target audiences toward the next steps to improving their health.

Trusted health education has long been an entry point into the journey from discovery to recovery. But in an environment where AI can answer a question in seconds, healthcare organizations need to think beyond simply providing information. The opportunity is to connect useful, credible content to moments that matter, moving from understanding a condition or care option to promoting your services, resulting in action at critical points in the care journey.

In this webinar, we’ll explore how AI is changing healthcare discovery as traditional digital strategies are losing traction, and examine how healthcare providers can rethink content as a tool for guidance and influence. We’ll look at how to identify invisible demand, connect education to provider and service-line discovery, and create more connected digital pathways that reduce friction and lead consumers toward better outcomes. The goal isn’t to add more content or another AI feature. It’s to build a digital experience that does something AI alone cannot: help patients, members, and caregivers understand their options to confidently navigate critical healthcare decisions.

Key takeaways:

• Why trusted health education matters in an AI-first environment, and how content can influence consumers before they are ready to choose care
• Why answering a question isn’t the same as providing guidance, and how connected content and care pathways can move consumers from information to action
• What healthcare marketers should prioritize now, from useful content and smarter measurement to connected digital experiences that convert interest to action