Winning Patient Attention in the Era of AI-Powered Search
January 28, 2026
1:00 PM – 2:00 PM EST
Rachel Ryan
Senior Digital Program Manager, Paid Search
Houston Methodist
Joe Loar
Associate Director, Digital Marketing
Fathom, an IQVIA Business
Claire Wirtanen
Associate Director, Paid Media
Fathom, an IQVIA Business
Jeremy Mathis (Moderator)
Director, Client Success
Fathom, an IQVIA Business
One of the most critical moments in the patient journey is the decision to seek care. With roughly 70,000 health-related Google searches occurring every minute, that decision is heavily shaped by what patients discover when they search online. Now, AI-generated results are reshaping how those patients discover, evaluate, and choose care, with nearly 90% of health-related Google searches returning AI summaries. As a result, the formula for earning visibility in search has significantly evolved.
In this Backstage Pass webinar, digital marketing experts from Houston Methodist and Fathom, an IQVIA business, unpack what’s changing in patient search behavior, why healthcare is feeling the greatest impact, and what health systems can do to stay visible, trusted, and chosen across paid and organic search.
In this session, you’ll learn:
How AI is reshaping healthcare visibility across paid and organic search
- How patient search behavior is changing in an AI-driven decision journey
- The top intent-first actions to future-proof search and stay visible, trusted, and chosen
