Data-Driven Healthcare Marketing: Tips for Leveraging Google Analytics

RECORDED ON: Thursday, January 21, 2020
1:00 PM ET

The sheer amount of data available in Google Analytics and the pace of change within the platform can be overwhelming, but you can learn to master the platform and take a data-driven approach to healthcare marketing. With over 21 years’ of healthcare marketing experience, the Google Analytics experts from MoreVisibility will explain everything you don’t know (but should know) about Google Analytics and provide actionable tips for leveraging it more effectively.

During the webinar, our experts will delve into:

  • The new Google Analytics 4 – What it is and what you need to do differently to use it
  • Data issue warning signs in Google Analytics
  • Tracking and assessing marketing campaigns
  • Content Grouping – understanding your users’ journeys

Meet The Speakers!


Theo Bennett
Analytics Evangelist