Reaching the Digitally-Empowered Healthcare Consumer Across Channels

RECORDED ON: Thursday, December 9, 2021
1:00 PM ET

The modern patient access journey is anything but linear, with consumers turning to multiple online resources in their search for care. How can healthcare organizations continue to expand their presence across channels to attract, convert, and retain digitally-empowered consumers?

Join Kyruus to hear findings from the 5th annual Patient Access Journey Report—uncovering new insights into how consumers search for and schedule care—and how leaders at Geisinger Health System are reaching healthcare consumers across the increasingly complex digital landscape. 

Join this webinar to learn:

  • What new consumer survey results reveal from Kyruus’ 5th annual Patient Access Journey Report 
  • Which channels healthcare organizations should prioritize to reach digitally-empowered consumers
  • How a leading healthcare organization is extending their presence across crucial channels to meet consumers where they are (e.g., Google MyBusiness, health plan directories)  

Meet The Speakers!

Bryan Yarbrough


Sarah Sommer
VP, Digital Engagement
Geisinger Health System

Patrick Kokoruda
AVP, Patient Contact Center
Geisinger Health System