Roundtable: Building and Reinforcing Consumer Relationships with Your COVID-19 Vaccine Rollout

RECORDED ON: Thursday, February 25, 2021
1:00 PM ET

Despite the operational challenges, community vaccination efforts—if done well—present healthcare organizations with an immense opportunity to engage new patients and re-engage existing ones, many of whom are still hesitant to seek in-person care. To navigate the rollout process effectively and provide a positive consumer experience, organizations will need to ensure they have a digital access model in place to deliver convenience and mitigate complexity.

Join Michael Dozier, VP Chief Information Officer at Ochsner Lafayette General, and Christen Castellano, VP of Customer Experience Channels at Banner Health, for an interactive discussion as they share how they’re planning and optimizing their vaccine rollouts – including processes, technology solutions, and more – and how organizations can capitalize on this opportunity to foster relationships with new and existing patients as they meet their immediate vaccine needs.

Roundtable topics will include:

  • Tactics for driving awareness around vaccine appointment availability and engaging consumers to book their visits
  • The role technology, such as online scheduling, can play in simplifying the consumer booking process and key related considerations
  • Initial lessons to help optimize communications and processes for future vaccination phases to create a positive brand experience

Meet The Speakers!

Christen Castellano


Michael Dozier
VP Chief Information Officer
Ochsner Lafayette General

Christen Castellano
VP of Customer Experience Channels
Banner Health

Dr. Erin Jospe
Chief Medical Officer