Harmonizing Complexity: Michigan Medicine's Digital Transformation Journey
In this master class, hear how Michigan Medicine, a life-saving medicine leader, transformed their 'One Michigan Medicine' digital journey, consolidating 300+ sites into a unified ecosystem. Hear how tailoring the experience for research, education and clinical branches while balancing standardization and flexibility was crucial. This equilibrium ensures digital solutions meet current demands while adapting to trends. Learn how new sites improve design, user experience and operational efficiency, offering cost savings. Hear insights into Michigan Medicine's achievements and the next phase of delivering a unified, tailored web experience.
Denise Beaudoin
Director of Digital Strategy & Engagement
Michigan Medicine
Monica Getz
Digital Content Strategist
Michigan Medicine
Kathleen Veneziano
Managing Director
Phase2