Stop, Look, and Listen: The Case for Understanding and Acting on Access to Care Voices
In this mainstage panel discussion, listen as experts discuss the importance of pausing, observing and attuning to the pulse of our customer bases. Hear how Emory Healthcare, Duke University Health System and Memorial Healthcare System actively seek out the voice of the customer to understand their health related needs. Discover the pivotal role of soliciting feedback and guidance from patients and stakeholders alike, and gain invaluable insights into leveraging tools such as social media, digital ethnography and beyond to unearth indispensable trends and deepen understanding. Prepare to be inspired by strategies that transcend conventional boundaries, fostering meaningful connections and propelling healthcare marketing into the next frontier.
Tuesday November 12 at 11:15 am
Healthcare Marketing 2030 and Beyond: The Trends that Will Impact the Future of our Industry
Step into the forefront of healthcare marketing's evolution in this riveting mainstage panel discussion. Dive into the imminent challenges and innovative solutions poised to shape the industry landscape over the next five years and beyond. Gain invaluable insights from seasoned experts representing leading solution partners as they unveil the emerging trends, potential disruptors and unforeseen opportunities set to influence our field. Prepare to explore what lies ahead, identify crucial blind spots and arm yourself with the foresight needed to navigate the dynamic future of healthcare marketing.
Tuesday November 12 at 3:50 pm