The Health System Marketer’s Playbook: CMOs Weigh In
Healthcare marketing is evolving fast - are your strategies keeping up? In this interactive session, top health system CMOs tackle today’s biggest marketing challenges, from patient engagement to brand growth, digital transformation, AI, and community involvement. But here’s the twist: you get a say. Live polling lets you weigh in before our experts reveal their approach. Join the conversation, challenge assumptions, and leave with fresh insights you can apply to your own marketing playbook.
Monday November 10 at 4:45 pm
Speakers
Stuart Dill
SVP and Chief Marketing Officer
Vanderbilt University Medical Center
Nikki Moll
Chief Marketing & Communications Officer
Baylor Scott & White Health
Douwe Bergsma
Chief Marketing Officer
Piedmont
Facilitator: Douglas Bell
Founder
Global Prairie
Women In MarTech: Lessons Learned
In this mainstage panel discussion, listen in as three successful women discuss their career paths in what has traditionally been a male-dominated field - MarTech. One represents working within a health system. A second one takes lessons learned on the provider side and starts her own company, and the third brings the perspective of introducing a new product into this market. Each has faced cultural barriers and succeeded. Learn about the strategies used by these women to be successful in healthcare MarTech. Leave with a new understanding and respect for what can be achieved with hard work and perseverance.
Tuesday November 11 at 3:05 pm
Speakers
Pamela Landis
SVP, Digital Engagement
Hackensack Meridian Health System
Mona Baset
Vice President, Digital Services
Intermountain Health
Martha van Berkel
CEO and Co-Founder
Schema App
Cathy Connolley
President
Doctivity Health
Facilitator: Jean Hitchcock
Sr. Healthcare Advisor
Aloysius Butler & Clark
Implementing Gen AI Across Large, Complex Healthcare Organizations
Join this dynamic panel discussion featuring top organizational leaders from major healthcare systems as they share real-world insights on implementing Generative AI across large, complex enterprises. Panelists will discuss the challenges, strategies, and successes they've encountered while integrating Gen AI into clinical workflows, operational processes, and patient engagement. Attendees will gain practical knowledge on navigating organizational barriers, managing data privacy, scaling AI solutions, and driving innovation. Whether you're in the early stages or actively deploying AI, this session offers invaluable lessons and actionable advice to help you harness AI's potential and transform healthcare delivery at scale.
Wednesday November 12 at 10:55 am
Speakers
Matt Cyr
Founder & President
Loop AI Agency
Eileen Murphy
Analytics Process Enablement Leader
OhioHealth
Chris Pace
Vice President, Healthcare Industry
SearchStax
Thomas Swanson
Partner
Swanson Marketing Solutions
Facilitator: Daniel Fell
Senior Vice President, Health
BVK
