Stop, Look, and Listen: A Panel Discussion on the Strategic and Tactical Value of Consumer Listening
In this mainstage panel discussion, listen as experts discuss the importance of pausing, observing and attuning to the pulse of our customer bases. Hear how Emory Healthcare, Duke University Health System and Memorial Healthcare System actively seek out the voice of the customer to understand their health related needs. Discover the pivotal role of soliciting feedback and guidance from patients and stakeholders alike, and gain invaluable insights into leveraging tools such as social media, digital ethnography and beyond to unearth indispensable trends and deepen understanding. Prepare to be inspired by strategies that transcend conventional boundaries, fostering meaningful connections and propelling healthcare marketing into the next frontier.
Tuesday November 12 at 11:15 am
In an era where digital transformation is a necessity, understanding how to craft a forward-thinking digital strategy is crucial. This panel discussion brings together some of the brightest minds in the industry – people who live and breathe digital each day – to share their insights on building a robust digital strategy that meets today’s demands while anticipating the needs of tomorrow and beyond. Join us for a compelling conversation, totally free of sales pitches, where our expert panelists dive into the essential components required to get results. Discover where they believe digital healthcare and digital marketing are headed and gain valuable ideas on how you can prepare to succeed and prosper now and into the future. Mark your conference calendar to sit in on this session or your FOMO will be huge!
Tuesday November 12 at 3:50 pm