Resources

 

 

 

2025 Backstage Pass Website

Webinars

Like our conference, these digital marketing webinars and case studies were created to educate leaders in the healthcare industry on emerging Internet technologies and to provide an environment in which healthcare marketers, Web leaders, IT professionals and strategists can learn from the other attendees and presenters.

 

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Stay connected by tuning into the latest broadcasts, where strategic leaders share their perspectives on emerging trends and pressing challenges in the healthcare industry. Together, we’ll delve into groundbreaking innovations and pivotal policy updates shaping the future of healthcare.

Catch the audio-only episodes on Touch Point Media, available on your favorite podcast streaming platforms.

 

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The Latest Hospital Digital Marketing Articles

 GreyMatters is your hospital digital marketing guide, with articles on hospital digital marketing best practices, trends, updates and more.

Mayo Clinic Social Media Series Focuses on Patient Stories

Patient StoryPatient and caregiver stories are useful to help other patients, caregivers and providers understand the experiences a patient goes through during a healthcare episode. With its “Experts by Experience” social media series, the Mayo Clinic has upped the stakes for patient stories significantly.

Experts by Experience is a collaboration between Mayo Clinic Social Media Network and the Inspire health care social network. Stories written by patients and/or their caregivers who are members of the Mayo Clinic Social Media Network or Inspire are shared in the monthly series.

Experts by Experience serves many purposes:

  • It allows patients and caregivers a platform to share their experiences – good and bad – and be heard.
  • It provides education and guidance for providers and healthcare communicators about what patients go through on their healthcare journeys.
  • It gives insight into a particular condition for those who do not have the condition.
  • It provides an opportunity for quality improvement by providers.

There will be an even balance between stories from Mayo patients and patients from other providers via Inspire.com.