Resources

 

 

 

2025 Backstage Pass Website

Webinars

Like our conference, these digital marketing webinars and case studies were created to educate leaders in the healthcare industry on emerging Internet technologies and to provide an environment in which healthcare marketers, Web leaders, IT professionals and strategists can learn from the other attendees and presenters.

 

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Stay connected by tuning into the latest broadcasts, where strategic leaders share their perspectives on emerging trends and pressing challenges in the healthcare industry. Together, we’ll delve into groundbreaking innovations and pivotal policy updates shaping the future of healthcare.

Catch the audio-only episodes on Touch Point Media, available on your favorite podcast streaming platforms.

 

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The Latest Hospital Digital Marketing Articles

 GreyMatters is your hospital digital marketing guide, with articles on hospital digital marketing best practices, trends, updates and more.

User-Generated Content and Social Media Influence

Social MediaA recent report on social media research reinforces the effect of personal updates on social media have on purchasing decisions.

Sprout Social’s report, Moments & Milestones: UGC, Brands & Emotional Touchpoints on Social, included 1200+ respondents. They found that:

  • 79% of people prefer using social media to share life milestones with family and friends.
  • Facebook is by far the preferred platform for sharing personal updates, followed by Instagram and Snapchat.
  • People are more likely to mention brands in celebration-related posts – specifically, those posts related to travel, personal achievements and family updates.
  • Reasons why people share life milestones on social media include:
    • Invite people in their network to celebrate
    • Inform their network
    • Share helpful information
    • Acknowledgement
    • Receive congratulations
    • Answer questions about experience
    • Increase social standing
How do these findings impact marketers? Three simple words: word of mouth. Social media has become a preferred method to connect with family and friends, and this amplifies recommendations for brands, products, services and more. For example, people like to mention places they stayed, places they visited and their travel mode when they travel. This is an opportunity for marketers to tie their message to events such as this, using the power of user-generated promotion to increase their reach.