Resources

 

 

 

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Webinars

Like our conference, these digital marketing webinars and case studies were created to educate leaders in the healthcare industry on emerging Internet technologies and to provide an environment in which healthcare marketers, Web leaders, IT professionals and strategists can learn from the other attendees and presenters.

 

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The Healthcare Internet Conference (HCIC) is proud to collaborate with Bowstring and Touch Point Media to provide exclusive insights from some of the brightest minds among our speakers and attendees.

Stay connected by tuning into the latest broadcasts, where strategic leaders share their perspectives on emerging trends and pressing challenges in the healthcare industry. Together, we’ll delve into groundbreaking innovations and pivotal policy updates shaping the future of healthcare.

Catch the audio-only episodes on Touch Point Media, available on your favorite podcast streaming platforms.

 

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The Latest Hospital Digital Marketing Articles

 GreyMatters is your hospital digital marketing guide, with articles on hospital digital marketing best practices, trends, updates and more.

IoT Coming to Healthcare

A new study predicts that by 2019, the majority of healthcare organizations will have adopted Internet of Things (IoT) technology. Currently, the healthcare industry is the third most advanced industry in implementing IoT.IoT

Findings from the study include:

  • Worldwide, 60% of healthcare organizations have brought IoT into their facilities, with 87% predicted to have done so by 2019.
  • IoT is used for:
    • Monitoring and maintenance (73%). This use was ranked number 1 by more executives than in any other industry, confirming the importance of IoT-based patient monitoring in healthcare.
    • Remote operation and control (50%)
    • Location-based services (47%)
  • IoT benefits seen in healthcare organizations by study respondents include:
    • Increased innovation (80%)
    • Improved visibility across the organization (76%)
    • Increased cost savings (73%)
  • Of the providers currently using IoT technology, 67% have plans to connect their IoT devices via Wi-Fi.

Despite the benefits of IoT technology, security remains a concern. Of the study respondents, 89% had experienced an IoT security breach and 49% experienced problems with malware. Additional security concerns included human error and DDoS.

Coming Soon!