Resources

 

 

 

2025 Backstage Pass Website

Webinars

Like our conference, these digital marketing webinars and case studies were created to educate leaders in the healthcare industry on emerging Internet technologies and to provide an environment in which healthcare marketers, Web leaders, IT professionals and strategists can learn from the other attendees and presenters.

 

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The Healthcare Internet Conference (HCIC) is proud to collaborate with Bowstring and Touch Point Media to provide exclusive insights from some of the brightest minds among our speakers and attendees.

Stay connected by tuning into the latest broadcasts, where strategic leaders share their perspectives on emerging trends and pressing challenges in the healthcare industry. Together, we’ll delve into groundbreaking innovations and pivotal policy updates shaping the future of healthcare.

Catch the audio-only episodes on Touch Point Media, available on your favorite podcast streaming platforms.

 

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The Latest Hospital Digital Marketing Articles

 GreyMatters is your hospital digital marketing guide, with articles on hospital digital marketing best practices, trends, updates and more.

Greystone Welcomes Melinda McDonald!

We are excited to welcome a new member to our teamMelinda McDonald! Melinda McDonald has joined the Greystone team as a Senior Account Executive. She will be responsible for business development of our gSight suite of digital improvement tools and working with our existing gSight clients. gSight was developed in collaboration with Klein & Partners, a leading healthcare market research and brand consulting firm.

Melinda brings over 20 years of healthcare and account management experience to Greystone. Prior to Greystone, Melinda held account executive positions at both ForeSee and Press Ganey.  Her experience also includes serving as Vice President, Non-Clinical Products and Services, for the Children’s Hospital Association, formerly Child Health Corporation of America (CHCA). In that role, she managed a portfolio of over 100 agreements representing over $40M in spend.

Melinda also held positions at Saint Luke’s Health System in Kansas City, MO, where she was instrumental in the development of a Women’s Heart Center, as well as being part of the team charged with purchasing physician practices.

Melinda holds a Bachelor of Marketing degree from Georgia Southern University and an MBA from the University of Kansas.

When she’s not thinking about all things gSight, Melinda enjoys the outdoors, especially cycling and hiking. She plays the piano and is an avid reader. She is married with two sons.

Melinda will be with us at HCIC in Scottsdale Nov. 5-7, which means she will be hitting the ground running! Please come by Booth L in the foyer adjacent to the Exhibit Hall and say hello. She would love to meet you and tell you all about gSight!

Coming Soon!